INFLUENCERS KNOW WHATTS UP – A Digital Marketing Perspective Published by Chelsey’s Curations July 23, 2025 | Originally posted August 8, 2021 In today’s digital age, influencers don’t just follow trends—they define them. Whether you're learning a new skill, discovering a must-have product, planning a vacation, or looking for creative inspiration, chances are you're turning to social media. And when you do, influencers are likely the first faces you see. The New Search Engine: Social Media Let’s be honest—where you search depends on what you’re looking for. While Google is great, social media has become the go-to for real-time, visual, and personalized discovery. And behind that content? Influencers. For me, Instagram is my first stop. Whether it’s nail inspiration for my bi-weekly manicures, holiday meal ideas, or even planning my honeymoon getaway, I turn to social platforms first. Pinterest is my secret weapon for family dinners, while Instagram helped me discov...
